A real reputation, invisible online.
LnT Sports Memorabilia has sold autographed sports memorabilia on eBay since 2010 — a genuine track record: Top Rated Seller, roughly 7,700 completed sales, 100% positive feedback, and hundreds of followers.
When I met them, that was all they had. No storefront of their own — no way to sell to anyone who wasn't already browsing eBay.
So I built them one. I exported their eBay catalog, imported it into Shopify, and rebuilt the photos and pricing by hand where the export didn't carry them. In its entire life that store then took one order from an actual customer. The owner wasn't sure why — it looked fine.
I should say plainly: that first version was mine. It barely sold, and I owned that. So I went back, diagnosed it properly, and rebuilt it from the ground up. Everything below is the second attempt.
Not a traffic problem. A store that couldn't close.
Before touching anything, I pulled the store's real analytics instead of guessing. The picture was stark: six straight months — February 9 to August 9 — of $0 revenue and zero completed orders, out of 1,607 sessions.
One data point ruled out the easy assumption that it just needed more traffic: a paid social campaign had sent roughly 1,100 visitors to the store — and converted exactly none of them. When traffic shows up and still nobody buys, the traffic isn't the problem. The store is.
Digging into the catalog itself, the reasons were clear:
- Titles were raw eBay text — ALL-CAPS, keyword-stuffed, the exact duplicate, boilerplate content search engines are built to ignore.
- Descriptions were empty or identical. Of the 358 products in the catalog at the time of the rebuild, 82 were completely blank — and 274 more shared one generic paragraph, copy-pasted verbatim across hundreds of different items.
- No trust anywhere. No authentication page, no guarantee, no policies — in a category where "is this real?" is the first question every buyer asks.
- Navigation was silently broken on both desktop and mobile — the links existed in the backend but were never wired to the live theme.
- No way to browse. 358 products, filtering switched off, 185 jerseys in one un-narrowable scroll.
Rebuild the substance, keep everything that worked.
Every product already had photos, prices, and inventory that were fine. The problem was underneath. So I rebuilt the parts that were broken and left the rest untouched — verified, not assumed.
- Rewrote all 358 listings — clean, player-first titles, a real unique description with authentication details, plus SEO fields and useful tags — while every photo, price, and inventory count was preserved exactly, diff-checked to be certain.
- Published five trust pages — About, Authenticity Guarantee, Shipping, Returns, Contact — answering the authenticity question head-on.
- Fixed the real navigation bug so those pages actually appear in the header and footer on every device.
- Turned on filtering and sorting and added collections, so a 358-item catalog is finally browsable.
From a 17 to a 93 — on the store's own data.
Run through the same objective quality check I use on every store, the catalog went from a 17/100 (F) to a 93/100 (A). Same products, same photos, same prices — nothing invented, nothing inflated.
The result: the rebuilt store went live on the night of August 9. The first two orders came the following evening — about 31 minutes apart, $224.54 total, both from buyers with no connection to the business. Both landed inside the first 24 hours.
The comparison is what matters. In the six months before the rebuild the store took 1,607 sessions, including roughly 1,100 from a paid social campaign, and completed zero orders. Traffic showed up and nobody bought. After the rebuild it started converting within a day.
Two orders isn't a trend, and I'll say that plainly. But it's the difference between a store that couldn't close and one that can. Search traffic is still building — the rewritten titles haven't been indexed long enough to rank yet, which is the upside still ahead.
Why lead with a store-quality score instead of a revenue number? Because two orders is too small a number to build a promise on, and the score answers the question a prospect actually has: can this person genuinely fix what's wrong with my store? The revenue follows the fundamentals — and the fundamentals are now in place.
Need a store fixed — or built from your eBay catalog?
This store started as an eBay catalog and nothing else. I migrated it, built the storefront, learned exactly what I'd gotten wrong, and rebuilt it properly — which is why I know what a full build has to get right the first time. Start with an audit, or ask me to build the whole store.
Or run the free Store Health Check yourself first.